Cool Cat

Cool Cat, a line of wine spritzers currently available in in NY, CT, GA, FL and NJ in Original & Citrus flavors, with new Berry & Grapefruit launching this summer. Beyond a great-tasting and award-winning product, Rocco set out on a mission to make wine "cool" for a new generation of wine drinkers. As a minority who identifies as a Black/mixed race gay man, he also saw an urgent need for more diversity and inclusivity in the beverage alcohol industry, which is why Cool Cat is marketed as inclusive of all genders, ethnicities and sexual orientations. This brand brings together likeminded individuals who share similar experiences and values -- aka a fearless community of Cool Cats.