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Central Control
Central Control offers a platform, consulting, and training services for measuring true ROI with high-quality advertising experiments. Founded in 2020, the company helps brands, media companies, agencies and others develop an accurate understanding of advertising’s impact on sales and other outcomes. The Central Control team comprises ad industry veterans from Google, DoubleClick, Adobe, Microsoft, and Amazon, with deep expertise in econometrics, media measurement, data science, marketing analytics, and applied research.
Promo: Complementary measurement audit for advertisers and media companies
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