Billy's Bakery

Billy’s Bakery is a beloved NYC neighborhood institution founded in December 2003 by NYU Stern graduates who aimed to bring classic, comforting American baked goods to Chelsea. What started as a passion project soon became a favorite staple for residents and visitors, celebrated for its cozy, 1940s-inspired vintage aesthetic.

With three locations across New York City—Chelsea, Tribeca, and the Upper West Side—Billy’s is renowned for baking high-quality products on-site daily, prioritizing fresh, traditional recipes. While known as a premier destination for indulgent buttercream cupcakes, the bakery’s top sellers include its legendary banana cake, famous icebox cake, and custom celebration cakes that add a personal touch to life’s milestones.

Beyond its sweet treats, Billy’s takes pride in its community role and commitment to sustainability, reducing food waste by repurposing cake scraps and prioritizing local partnerships. Whether it's the signature red velvet cupcake or a personalized creation, Billy’s Bakery focuses on making everyday moments feel like a warm, nostalgic celebration.